Essays about: "Multi-brand"

Showing result 1 - 5 of 11 essays containing the word Multi-brand.

1. 1. From Cost Spender to Value Provider - Using Data to Build and Sustain Brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofia Steerling; Louise Edlund; [2023]
   Keywords : brand management; brand building; brand sustaining; data; data analytics; Business Intelligence; data-driven decision-making; multi-brand company; Business and Economics;

   Abstract : Introduction: Data has revolutionized how business is conducted and presents several possibilities for companies to capitalize on, namely data-driven decision-making, Business Intelligence, and marketing. However, how it pertains to brand management has not been covered. READ MORE

3. 2. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY

   University essay from Umeå universitet/Företagsekonomi

   Author : Emelie Rantatalo; Linda Jonsson; [2023]
   Keywords : corporate social responsibility; corporate branding; CSR- branding; sustainability reporting; stakeholders;

   Abstract : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. READ MORE

4. 3. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

   University essay from

   Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
   Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

   Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE

5. 4. Coopetition as a Cultural Phenomenon: A qualitative, ethnography-inspired case study on the interrelation between organizational culture and intra-organizational coopetition

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alice Westman; Lucas Wattengaard; [2021]
   Keywords : intra-organizational coopetition; multi-brand organization; multi-unit organization; organizational culture; recognition; Business and Economics;

   Abstract : Purpose: Our purpose with this study is to examine the employee perception of the organizational culture and intra-organizational coopetition within a multi-brand organization. Through this investigation the study aims to unveil the concept of coopetition in the light of cultural assumptions, focusing on the interrelation between organizational culture and coopetitive practices. READ MORE

6. 5. Open Banking Loyalty A qualitative study on customer loyalty in retail banking.

   University essay from Göteborgs universitet/Graduate School

   Author : Albin Läckberg; Timothy Larsson; [2020-06-23]
   Keywords : Open Banking; Customer Loyalty; Trust; Satisfaction; Switching costs;

   Abstract : Purpose: This paper investigates how open banking is thought to influence customer loyalty in a retail banking context. The study is limited to the established banks on the Swedish market and aims to illustrate how banks perceive and react to open banking, and what this means for customer loyalty in retail banking. READ MORE