Essays about: "Multinational Company strategy"

Showing result 1 - 5 of 61 essays containing the words Multinational Company strategy.

  1. 1. Company-specific production systems’ effect on continuous improvement work and organizational learning : A case study on Volvo Group Trucks Operations

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Evelina Nordin; Dervisevic Sebila; [2017]
    Keywords : Continuous Improvement; Dynamic Capabilities; Organizational Learning and Company-Specific Production System.;

    Abstract : Learning organizations in combination with quality management practices and continuous improvement are well known and have throughout the decades seen many successful implementations. Implying that there are assorted collections of tools, strategies and implementation techniques which are accessible for organizations today. READ MORE

  2. 2. Electrolux and Scania in Africa : A Qualitative Study of How Two Swedish Companies; Electrolux and Scania, Adapt Their Business Culture When Operating in African Markets.

    University essay from Umeå universitet/Företagsekonomi

    Author : Aminata Drammeh; Frida Karlsson; [2017]
    Keywords : Business Culture; Adapt; Culture; Africa; African Markets; Electrolux; Scania;

    Abstract : Businesses are seeking international market opportunities more than ever before. The growing activities of international business has given rise to the globalisation of markets which in turn creates more economic, political, social and cultural interconnectedness among countries. READ MORE

  3. 3. The Influence of Social Media on E-commerce : Fast Fashion Multinational Companies

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Mariama Manneh; [2017]
    Keywords : Social Media; Ecommerce; Fast Fashion; Retailer; Social Marketing;

    Abstract : Aim: The aim of this thesis is to analyse the influence of social media on fast fashion e-commerce multinational businesses and to identify the aims of Corporations using social media and why they adopt it as a marketing strategy to meet their long term objectives.   Methodology Approach:  This research study utilised a qualitative approach which comprises of primary and secondary data in order to conduct research and gather empirical evidence to evaluate the research aims and questions and to fill the gap that previous researches have not sufficiently covered. READ MORE

  4. 4. Glocalization Marketing Strategy of Mc Donald's Case Study: Turkey

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Liubov Kolmakova; [2017]
    Keywords : Glocalization; Mc Donald s; Globalization; Marketing Mix; Turkey; Innovation Management;

    Abstract : Globalization is spreading worldwide and it is coming together with its norms. These norms are not appreciated worldwide and there are many nations which have significant populations that are opposed to globalization and its norms. READ MORE

  5. 5. A broader perspective on narrow scope competition

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Stina Jonsson; Ewelina Larsson; Ilhan Yosef; [2017]
    Keywords : Focus strategy; Company size; Competitive advantage; Growth; Competition; Business and Economics;

    Abstract : Examensarbetets titel: Ett bredare perspektiv på ett snävare sätt att konkurrera - En komparativ studie mellan mindre och större företag med fokusstrategi Seminariedatum: 2017-06-02 Ämne/kurs: FEKH19, Företagsekonomi: Examensarbete på kandidatnivå i Strategic Management, 15 hp Författare: Stina Jonsson, Ewelina Larsson, Ilhan Safia Yosef Handledare: Devrim Göktepe-Hultén Fem nyckelord: Fokusstrategi, Företagsstorlek, Konkurrensfördelar, Tillväxt, Konkurrens. Syfte: Studien syftar till att få en bredare förståelse av mindre och större företag som har implementerat en fokusstrategi. READ MORE