Essays about: "Multinational Company strategy"

Showing result 1 - 5 of 57 essays containing the words Multinational Company strategy.

  1. 1. The Influence of Social Media on E-commerce : Fast Fashion Multinational Companies

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Mariama Manneh; [2017]
    Keywords : Social Media; Ecommerce; Fast Fashion; Retailer; Social Marketing;

    Abstract : Aim: The aim of this thesis is to analyse the influence of social media on fast fashion e-commerce multinational businesses and to identify the aims of Corporations using social media and why they adopt it as a marketing strategy to meet their long term objectives.   Methodology Approach:  This research study utilised a qualitative approach which comprises of primary and secondary data in order to conduct research and gather empirical evidence to evaluate the research aims and questions and to fill the gap that previous researches have not sufficiently covered. READ MORE

  2. 2. Phoenix rising: A study of the challenges sharing economy companies face when internationalizing

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ava Campbell; Heidi Thornton; [2016]
    Keywords : Internationalization; sharing economy; collaborative consumption; peer-to-peer consumption; sharecom; challenges; networks; culture; business model; funding; innovation; leadership decision-making;

    Abstract : International business strategy is a widely investigated topic, with a plethora of related research. Aspects such as the internationalization process and the challenges faced when entering a foreign market have been widely examined, with the majority of existing literature linked to multinational corporations and companies of a traditional nature. READ MORE

  3. 3. Organizational Learning and Project Portfolio Success  : An Empirical Study in a Multinational Oil and Gas Company

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Autie Minati Putri; Mostafa Al Hadla; [2016]
    Keywords : Learning Flows; Learning Misalignment; Learning Stocks; Organizational Learning; Portfolio Management; Project Portfolio Success;

    Abstract : This study aims to understand the impact of organizational learning on project portfolio success in a multinational Oil and Gas company operated in Indonesia. The Organizational Learning and Project Portfolio Success have been proven to have contribution to business performance and they might possess a relationship where enhancing one of them will strengthen the other. READ MORE

  4. 4. Corporate Social Responsibility and Culture : A study of a Swedish Multinational Corporation’s CSR strategy in terms of labour policies in East China and its relation to cultural differences

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Camilla Nilsson; Chiao Hung Tsai; [2016]
    Keywords : Corporate social responsibility CSR ; strategy; culture; adaptation; labour policies; multinational corporations MNCs ; Sweden; East China;

    Abstract : Corporate Social Responsibility (CSR) has in later years gained increased awareness and the business environment has become more international where multinational corporations (MNCs) are encountering many different national cultures. Along with this development, it has become important for MNCs to take the cultures of the foreign markets into consideration when deciding on what strategy approach to adopt towards CSR as different cultures have different expectations on corporations. READ MORE

  5. 5. “What integration process?” - The role of subsidiary autonomy in integration processes

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Love Löfvin Rosén; Daniel Nilsson; [2015]
    Keywords : subsidiaries; M A; Integration process; integration vacuum; organization; Business and Economics;

    Abstract : The purpose of this thesis is to investigate how the autonomy in an acquired subsidiary affects the integration process within an M&A process. The study uses a qualitative and deductive method by conducting a case study in a major Swedish technological company. READ MORE