Essays about: "Multinationals and globalization"

Showing result 1 - 5 of 8 essays containing the words Multinationals and globalization.

1. 1. Developing Tomorrow's Leaders : Talent Management in Russia

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Anastasia Kryukova; Milena Shtoda; [2018]
   Keywords : Talent management; Russia; Russian companies; foreign companies; multinationals; leadership; development; multilevel context; macro level; organizational level;

   Abstract : In the era of globalization and rapid change, talent management (TM) is becoming an increasingly important topic, since it sets direction for companies and the whole economies in general towards success and development. Exploring the phenomenon on the organizational or meso level, talent management techniques are implemented by organizations to attract, develop, engage, keep and deploy employees who are believed to be particularly valuable to them. READ MORE

3. 2. Cross-Cultural Training : A Study on the use and Attitudes of Cross-Cultural Training in a Swedish Multinational Small and Medium Enterprise

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Hilda Persson; Malin Segerud; [2017]
   Keywords : Cross-Cultural Training; CCT; Expatriate; SME; Attitudes;

   Abstract : Globalization is unsealing national boundaries and cross-cultural interactions are becoming a natural part of modern business. Many enterprises are going international, as a result, there is an increasing need of sending employees, so called expatriates, abroad. Operating in a foreign market require certain knowledge. READ MORE

4. 3. Adaptation/Standardization of SMEs’ Marketing Mix Elements across borders

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Kostantin Valassis; Yannick de Rosen; [2013]
   Keywords : Marketing mix; adaptation; standardization; SMEs; internationalization.;

   Abstract : Nowadays, the globalization phenomena makes companies of every size think beyond domestic market. However, implement an international strategy that is efficient is not a simple task for firms. Indeed, companies have to respond to market specific context while they have different characteristics. READ MORE

5. 4. Employer Brand Framework for ICTB2B Multinationals Case Study:Ericsson AB

   University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Author : Maral Kalajian; [2011]
   Keywords : Employer brand; Employee engagement; Talent management; Global B2B in ICT industry;

   Abstract :     Winston Churchill observed that the “ empires of the future will be empires of the mind”. Challenges and opportunities brought by globalization and knowledge-based economy force organizations to prioritize acquiring and managing cross cultural high end talents. READ MORE

6. 5. THE 2x2 MODEL : Internationalization Motivations of Emerging Market Multinationals Projected from the Angle of Technological Industry

   University essay from Företagsekonomiska institutionen

   Author : Yue Shi; Baton Mati; [2011]
   Keywords : Emerging Markets; Internationalization; Multinationals; Motivations; 2x2 Model; China; Turkey; Technological Industry.;

   Abstract : Multinational corporations (MNCs) raised from emerging markets (EM) have drawn enormous attention to the world in recent decades. These internationalization activities have not only signaled characterized features of globalization, but also foreseen the future of strengthened “latecomer” global position emerged from developing countries. READ MORE