Essays about: "Mundane Consumption"

Showing result 1 - 5 of 8 essays containing the words Mundane Consumption.

1. 1. Enlightening the Present with the Past – Consumer’s Yearning for a Past Ethos: The Meaning Construction of Vintage Objects

   University essay from Göteborgs universitet/Graduate School

   Author : Carl-Fredrik Hansson; [2020-11-09]
   Keywords : ;

   Abstract : Past themed market resources through nostalgia marketing are recognised to be charged with a romantic, emotional, imaginary and mythical relationship to the mundane everyday life. Explaining marketers targeting of consumers who have not lived during the time which the objects ordinate from or allude to and their consumption of past themed market resources with nostalgia may seem counterintuitive since they have not lived in the time which the objects ordinate from. READ MORE

3. 2. Implementation and evaluationof the ACE DTLS framework : Reducing the authentication workload of a constrained device

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Jacob Johansson; [2019]
   Keywords : IoT; ACE; 6LoWPAN;

   Abstract : IoT-devices are becoming more advanced and powerful than ever, and the applicationpotential is increasing rapidly. It is starting to become normal to have IoT-devices takingover mundane jobs such as controlling the climate at home, or monitoring e.g the water us-age of a household. READ MORE

4. 3. One More Cup of Coffee – Mundane Consumption of Everyday Consumer Goods

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jacob Lindblad; Elin Svensson; [2017]
   Keywords : Consumer Culture Theory; Coffee; Mundane Consumption; Social Identity; Social Distinction; Ritual; Rhythm; Low High Involvement; Business and Economics;

   Abstract : Purpose: The purpose of this study is to investigate how consumers relate to coffee, and what the consumption means to them. Existing research is demonstrating two contradictory perspectives of coffee as a mundane product. READ MORE

5. 4. Don’t Mess with My Milk! The Mystery of Spectacular Mundane Consumption

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Katrin Humal; Julia Schönström; [2016]
   Keywords : mundane consumption; everyday consumption; local identity; centre-periphery; milk; Business and Economics;

   Abstract : This study aims to deepen the understanding of mundane consumption by examining hidden meanings in the case of the Milk Uprising, when sharp decreases in the availability of Skånemejerier’s milk in Scania, Sweden, in 2009 ignited a major consumer revolt. We argue that existing literature is inadequate to explain this case where mundane consumption all of a sudden became spectacular, and that such a case presents a great opportunity for deeper exploration of the role that everyday consumption has in people’s lives. READ MORE

6. 5. "Can you hand me the salt, please?" Motivational Conflicts - Heatlh v.s. Taste

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexander Landers; Anneka Hooijsma; [2014]
   Keywords : Health; Taste; Motivations; Cooking Salt; Consumer Culture Theory; Business and Economics;

   Abstract : Thesis purpose: to develop theory that can explain the contradictions that we see in contemporary society in the choice of cooking salt. Salt consumption can cause severe health problems. Consumers in the middle and upper classes are health aware, but seem to have other motivations for their choice in cooking salt. READ MORE