Essays about: "NATALIE KARLSSON"

Found 1 essay containing the words NATALIE KARLSSON.

  1. 1. Slow Fashion and how it is beeing communicated-the role of storytelling in engaging consumers in slow fashion

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : JENNY ERIKSSON; NATALIE KARLSSON; [2014]
    Keywords : Ideology; Slow Fashion; Communication; Storytelling; Engagement; Meaning; Conscious Fashion Consumption;

    Abstract : Background: The fashion industry today is one of constant and unceasing change. It is a segment of materialism, characterised by fast-paced and outsourced production, cost pressed profit structures, and never ending designs and trends. READ MORE