Essays about: "NESTLE MARKETING"
Found 4 essays containing the words NESTLE MARKETING.
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1. THE INTEGRATION OF SUSTAINABLE PROCUREMENT AND MARKETING,A CASE STUDY OF NESTLE
University essay from Uppsala universitet/Industriell teknikAbstract : .... READ MORE
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2. Standardization vs. Adaption within Advertising
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of the thesis is to fill the research gap as previous research on the topic of interest lacks a country specific research on how culture effects standardization vs. adaptation by MNCs in emergent markets, in context to a specific advertising strategy. READ MORE
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3. Gaining Competitive Advantage through Customer Satisfaction, Trust and Confidence in Consideration of the Influence of Green Marketing
University essay from Institutionen för ekonomiAbstract : Research Question/Purpose: Due to environmental legislation, economic influences and increasing concern about the environment among the general public, today’s businesses are becoming more committed to environmental issues. Some enterprises yet have implemented a green strategy. READ MORE
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4. Functional foods as a strategic area for food producers : a study of the manufacturer/retailer interface in the French food industry
University essay from SLU/Dept. of EconomicsAbstract : This study comprises an analysis of how French dairy producers use functional food products in order to strengthen their position toward the retail industry. Its considerable proportions, its excellence and its international orientation motivate the choice of the French dairy industry. READ MORE