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1. 1. How sensory marketing applies to the hotel and restaurant industry in order to influence customer’s behaviour in Thailand

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Thanadon Pahome; Narat Amorntatkul; [2010]
   Keywords : Service; Hotel; Restaurant; Five-senses; Sensory marketing*; Success and failure in service; Marketing activities; Perception; Learning; Atti- tude*;

   Abstract : .... READ MORE