Essays about: "Nathalie Tägt Ljungberg"
Found 3 essays containing the words Nathalie Tägt Ljungberg.
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1. Consumer Engagement on Instagram: Viewed through the perspectives of social influence and influencer marketing
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose consists of gaining an understanding of how young consumers engage on Instagram. This was done by applying the perspectives of social influence and influencer marketing. Methodology: This study utilized a qualitative method from a social constructionist standpoint. The study has adopted an abductive approach. READ MORE
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2. Findus horsemeat scandal - How should they handle a new food scandal?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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3. A springboard to foreign markets : A multi-case study on Swedish international new ventures
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : Internationalization is a strategy which is regarded as a trend where firms expand their business globally to achieve competitive advantages, especially for firms with limited resources. International new ventures are firms that are international from inception, con- nected to them is a certain failure rate. READ MORE