Essays about: "Nation brand"
Showing result 1 - 5 of 54 essays containing the words Nation brand.
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1. International disputes and nation branding. Investigating Individual Attitudes, Attitude Changes, and Its Implications in the wake of the NATO dispute between Turkey and Sweden
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : This thesis investigates the interplay between attitudes and nation branding in the context of the NATO dispute between Sweden and Turkey, along with its subsequent events. The study employs a mixed-method approach, combining a pre-study and content analysis, with a quantitative survey and qualitative interviews that illustrates the nuances of the attitudes measured. READ MORE
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2. Understanding The Motives Of Scandinavian Retail Companies CSR-efforts At Their Offshore Suppliers
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Corporate Social Responsibility (CSR) has gained substantial significance in recent years, driven by the growing societal emphasis on sustainability. Businesses are now expected to contribute to social and environmental goals alongside economic performance. READ MORE
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3. Nomen est Omen: Nation Branding in the Republic of Moldova through the lens of discourse
University essay from Uppsala universitet/Medier och kommunikationAbstract : The Republic of Moldova is a relatively new state in Eastern Europe, formed as an independent country in 1991, after the fall of the Soviet Union. While nation branding efforts in Moldova are still in their infancy, the country’s tensioned historical legacy, divided identity and current discursive struggles make it a valuable, albeit highly unexplored subject for nation branding research. READ MORE
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4. Does card loyalty increase customer loyalty? : Evidence from a Swedish context with a regional focus.
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Purpose: The aim of the study is to investigate if card loyalty increases attitudinal and behavioral loyalty of the customers, with a loyalty program (LP) membership. Theoretical approach: The thesis is based on previous literature on loyalty programs and customer loyalty. READ MORE
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5. Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis This thesis seeks to expand the understanding of nation brand image perceptions by exploring the opinions of international audiences about Sweden during the COVID-19 pandemic in the form of sentiments. Given the strong link between a country’s handling of the COVID-19 pandemic and its nation brand, crises can have an impact on the perception of a country’s image. READ MORE