Essays about: "New Media studies"

Showing result 11 - 15 of 314 essays containing the words New Media studies.

1. 11. Stepping Outside of the Mainstream Network : The Concept of Paradiplomacy and its Relevance to Journalism

   University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

   Author : Julius Harro Schmidt; [2023]
   Keywords : paradiplomacy; journalism; media; correspondent; reporting; mainstream network; Paradiplomatie; Journalismus; Medien; Korrespondent; Berichterstattung; Netzwerk;

   Abstract : This thesis explores the journalistic network, sourcing, and interactions with regard to reporting on international conflicts. As a contribution to the field of media and communication studies, this paper offers a new theoretical model of paradiplomacy in journalism and explains its relevance to the profession. READ MORE

3. 12. Discovering the SMI Strategy of E-commerce Companies : A qualitative study exploring the decisive parameters in the hiring of social media influencers

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Hannes Swärd Brattström; Amer Habul; [2023]
   Keywords : E-commerce; SMI Social Media Influencer ; Influencer Marketing; Parasocial Relationship; Trust; Influencer Parameters; Reach; Relevance; Resonance.;

   Abstract : In a society where digitalization thrives, opportunities for both conducting e-commerce and promoting it are enhanced. A common marketing strategy that has shown to be efficient is collaborating with Social Media Influencers. It is widely known that social media influencers can greatly help e-commerce companies get noticed. READ MORE

4. 13. Influencer Marketing & Impulsive Buying : A Quantitative Study On Influencer Marketing and Discount Codes Effect On Impulsive Buying and Purchase Satisfaction

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Elin Egelbäck Starud; Elsa Claesson; [2023]
   Keywords : Influencer Marketing; Fast Fashion; Social Media; Impulsive Buying; Consumer Behavior; Purchase Intention; Discount Codes; Time Limitation; Trust; Five-Step Purchase Decision Process;

   Abstract : Influencer marketing is a new marketing strategy that has risen in popularity to be used by businesses during the last decade. Even though studies have been previously made on influencer marketing, little research has been made specifically on influencer marketing in combination with their discount codes being offered. READ MORE

5. 14. Discovering Zimbabwean Digital Literature : An Exploratory Study of the Typologies and Properties of Online Audiences of Ephemeral Literature

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Earl Dube; [2023]
   Keywords : Zimbabwe; digital literature; online audience; ephemeral literature; community; frame of relevance; Afrocentricity; Communicative Figuration;

   Abstract : Cathrine Phiri's novel ‘Never Mine’ on Facebook, highlights the liberating potential of online literary engagement, particularly for female readers, amid creative restrictions in Zimbabwe. Utilising both the Afrocentric and Communicative Figuration concepts, the study examines how digital ephemeral literature fosters connection and conversation. READ MORE

6. 15. Violin Artist Identification by Analyzing Raga-vistaram Audio

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Nandakishor Ramlal; [2023]
   Keywords : Artist identification; Music information retrieval; Deep Learning; Convolutional Neural Network; Convolutional Recurrent Neural Network; Embeddings; log-Melspectrogram; Artistidentifiering; återhämtning av musikinformation; Deep Learning; Convolutional Neural Network; Convolutional Recurrent Neural Network; Inbäddningar; log-Melspektrogram;

   Abstract : With the inception of music streaming and media content delivery platforms, there has been a tremendous increase in the music available on the internet and the metadata associated with it. In this study, we address the problem of violin artist identification, which tries to classify the performing artist based on the learned features. READ MORE