Essays about: "Nicolas Moreau"

Found 1 essay containing the words Nicolas Moreau.

  1. 1. Putting the Communication Value Circle to the test: A multistage exploratory study of the framework’s practical applicability

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Nicolas Moreau; [2017]
    Keywords : Corporate communication management; multistage exploratory study; Zerfass and Viertmann; Communication Value Circle; practical application; Social Sciences;

    Abstract : This study explores the practical applicability of the Communication Value Circle (Zerfass & Viertmann, 2017), a recent theoretical framework that describes value creation through communication in 12 dimensions drawn from four generic corporate goals. The research objective is to evaluate whether key claims from the CVC hold up in practice. READ MORE