Essays about: "Nike Consumer Attitudes"

Found 3 essays containing the words Nike Consumer Attitudes.

  1. 1. Consumer Physical Effort in Marketing - How can consumers' physical effort influence marketing outcomes?

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Joel Mankowitz; Chengtian Wu; [2019]
    Keywords : Consumer effort; Physical effort; Brand attitude; Brand engagement; Behavioral intentions;

    Abstract : Marketing in the digital world has become extremely competitive in order to attract consumers' precious attention and time. Although research in this field has explored engaging consumers' cognitive effort for better marketing outcomes, consumers' physical effort has been overlooked by researchers and practitioners. READ MORE

  3. 2. Athlete Endorsements and Brand Image : A Study of Consumer Attitudes toward Nike in Light of the Brand’s Association with Tiger Woods

    University essay from Företagsekonomiska institutionen

    Author : Carole Ginman; [2010]
    Keywords : Nike; Brand Image; Brand Associations; Endorsements; Tiger Woods; Brand Knowledge; Brand Ambassador; Nike; Varumärke; Image; Associationer; Sponsring; Tiger Woods;

    Abstract : Many brands are using celebrities as spokespeople, to enhance the brand image. This investigation aims to research the effects of athlete endorsements on brand image, in particular, whether Nike has been affected by the change in Tiger Woods’ image due to his recent personal life difficulties. READ MORE

  4. 3. Assessing Youth’s Buying Behaviour towards Sports Shoes

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Narsimha Vamshi Krishna Srungaram; [2008]
    Keywords : Marketing; Youth buying behavior;

    Abstract : The paper focuses on attitudes and behavior on the concept of the youth’s buying behavior towards branded sports shoes, different consumers have got different decision making process. The buyer’s ultimate goal is to buy the product of qualitative, quantitative with low/best affordable price. READ MORE