Essays about: "Niklas Heed"
Found 3 essays containing the words Niklas Heed.
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1. Do spin-offs create shareholder value? The Nordic context
University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansieringAbstract : This thesis investigates the magnitude- and determinant factors of the short-term abnormal returns upon announcing voluntary corporate spin-offs. The sample consists of 88 completed Nordic spin-off transactions, announced between 2001 and 2021. READ MORE
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2. Activating A Brands Track Record Using Retro Branding
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Activating a Brands Track Record using Retro Branding; Looking to the Past to Shape the Future. Date of Seminar: 2019-06-03 Course: BUSN39 Degree Project in Global Marketing Authors: Malte Bäck & Niklas Heed Supervisor: Mats Urde Keywords: Retro Branding, Retro Brand, Brand Track Record, Strategic Brand Management Purpose: The purpose of this thesis is to explore the phenomenon of retro branding and how it can activate a corporate brands track record, from a strategic brand management perspective. READ MORE
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3. Advantageous for Who? : A Study of How Delivery and Return Policies Affect Customer Perception of Multichannel Retailers
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : In today’s retail landscape, the goal of retaining loyal customers is a pivotal part of success. Multichannel retailers offer an extended service package which increases the chances of totally satisfied customers, a requirement for loyalty. In 2017, 20-30 percent of all purchased e-commerce goods were returned. READ MORE