Essays about: "Nina Brodin Holmstedt"

Found 1 essay containing the words Nina Brodin Holmstedt.

  1. 1. The new gatekeepers of fashion week : A qualitative study of the influencers role at fashion week

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Nina Brodin Holmstedt; [2017]
    Keywords : Fashion influencer; Social media; Instagram; Fashion week; Qualitative content analysis; Gatekeeping; Media representation; Word-of-mouth communication;

    Abstract : Aim of the research: This research aims to create an understanding for the new ways in which global fashion influencers’ attending fashion week are contributing to the presentation of it as gatekeepers and distributors of information and fashion knowledge, and how this rolea dds new perspectives to how fashion week is presented. Method: The research has been limited to analysing the material of six global fashion influencers, with a total following of 28 million people, during the major fashion weeks of Spring/Summer 2017 and Autumn/Winter 2017. READ MORE