Essays about: "Nyambayar Tuya"

Found 1 essay containing the words Nyambayar Tuya.

  1. 1. The Long Tail of Loyalty : Case study of Apple Premium Resellers in Sweden

    University essay from IHH, Företagsekonomi

    Author : Hung Tran; Dan Zhu; Nyambayar Tuya; [2012]
    Keywords : Long Tail; E-loyalty; Marketing Communications; Apple Premium Reseller;

    Abstract : Background: The Internet has created new efficient channels of doing business. For this nontraditional market, a business strategy that is both effective and efficient needs to be employed. The Long Tail business strategy was developed by Chris Anderson in 2006. READ MORE