Essays about: "OBA"

Showing result 1 - 5 of 9 essays containing the word OBA.

  1. 1. Consumers behavior during the Covid-19 pandemic : A quantitative study on consumers' experience and purchase decision about fast fashion advertising on social media during the Covid-19 pandemic

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Elin Jalmgård Väkeväinen; Josephine Martinelle; [2022]
    Keywords : Social media; online advertising; vivid advertising; interactive communication; OBA; online consumer behavior and consumer purchase decision.;

    Abstract : Bakgrund: Sociala medier har blivit en plattform för kommunikation mellan företag och konsumenter. Konsumenter kan samla information innan ett köp och därför är annonsering på sociala medier ett strategiskt verktyg för att rikta in sig på konsumenter och skapa behov. READ MORE

  3. 2. Does the cookie taste good when learning what it consists of? : A quantitative study on online behavior advertising and generation X & Ys attitude regarding it

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jean Gharam; [2021]
    Keywords : Online behavior advertisement; Generation X; Generation Y; privacy concerns;

    Abstract : Purpose: The purpose of this study is to investigate the different consumption attitudes of generation X & Y and their privacy concerns regards to company’s use of online behavior advertisement (hereafter referred to as OBA) Research questions: RQ1. What are the differences in consumption behavior between generations X and Y regarding the effect of OBA? RQ2. READ MORE

  4. 3. Effect of Ion Channels on Intracellular Localization of REV-ERBα in Glioma-Initiating Cells

    University essay from Uppsala universitet/Institutionen för biologisk grundutbildning

    Author : Selay Oba; [2021]
    Keywords : cancer; childhood cancer; glioblastoma multiforme; GBM; SR9009; mibefradil; REV-ERBα;

    Abstract : The number of children and young adolescents diagnosed with cancer is increasing, leading to a need for new therapeutic strategies with diminished neurodegenerative side- effects. This report presents preliminary observations on glioma-initiating cells (GICs) in the way to develop a strategy that induces cell-cycle arrest or quiescence in neural stem cells (NSCs). READ MORE

  5. 4. Consumer Experience of Online Behavioural Advertising : A qualitative study exploring factors influencing consumer experience of OBA by Swedish online fashion retailers

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Linnea Lind; Cassandra Olsson; [2018]
    Keywords : ;

    Abstract : Background For companies operating in the online fashion retail sector, understanding consumer behaviour is vital because of increased competition in the online market. The techniques for acquiring the necessary consumer information have, along with the digital revolution, become increasingly analytical and with this new marketing strategies and technologies have emerged. READ MORE

  6. 5. The outsourcing process in an R&D context - A Case Study at GKN Aerospace and Volvo Cars

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Vladimir Adzic; Daniel Ridley; [2017-10-27]
    Keywords : IOCM; NPD; OBA; Opportunism; Outsourcing; R D; SD; Trust; Uncertainty;

    Abstract : Purpose: According to several researchers, outsourcing of R&D activities is on the rise. The outsourcing process in an R&D context differs from other traditional types of outsourcing since it often takes the shape of a project based nature and is therefore generally limited both in time and product quantity (test products, prototypes). READ MORE