Essays about: "Obstacles Business launch"

Found 2 essays containing the words Obstacles Business launch.

1. 1. Challenges for fashion design entrepreneurship : a study of supporting models

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : ELISA KURZ; [2010]
   Keywords : entrepreneurship; fashion design; company foundation;

   Abstract : Entrepreneurship in the fashion industry is a substantial issue since the fashion business landscape consists of many small actors that compete on the fashion market. On their way to a distinct position in the textile and fashion world, many fashion design entrepreneurs, who start up an own label, are confronted with personal challenges and a multitude of external obstacles. READ MORE

3. 2. Bringing Service Innovations to the Market -How to successfully bring service innovations in a technological field to the market being a rather unknown company: A case study of Easypark

   University essay from Göteborgs universitet/Graduate Business School

   Author : Katrin Janssen; Juha Marttila; [2007-07-19T15:40:45Z]
   Keywords : innovation; consumer behavior; branding; service marketing; adoption network; structure; market research; customer orientation; technology; launch;

   Abstract : The case company of this study is selling mobile parking. It is struggling with its sales, and a significant difference in success can be seen in comparison between Göteborg and Copenhagen. Mobile parking as such as well as the company, Easypark, is relatively unknown in the Swedish market. The company is selling a service innovation. READ MORE