Essays about: "Offline and online channels"
Showing result 1 - 5 of 42 essays containing the words Offline and online channels.
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1. Beyond the Middlemen - Exploring the Role of Channel Attributes and Product-Related Factors in Shaping Consumer Choice for Online D2C Sales Channels of Established Brand Manufacturers
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In light of the multitude of different channel options consumers have at hand and the rapidly advancing vertical integration of established brand manufacturers across industries, the question arises as to the basis on which consumers make their channel decision for a manufacturers direct-to-consumer (D2C) sales channel. Scholars have found that channel attributes and product-related factors generally play a pivotal role in consumer channel choice and have shown the influence they have on offline versus online channel choice. READ MORE
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2. Looking Ahead: The Future of the Offline Channel for Digital-born Retailers
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : During recent years, there has been a significant increase in e-commerce and the demand for it among customers. It has become imperative for new fashion retailers to have a digital presence, and the outbreak of Covid-19 has further accelerated this trend, amplifying the importance of having a presence online. READ MORE
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3. The Role of Technology in Humanitarian Accountability : Analysis of Social Listening Role During the COVID-19 Response
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : During recent public health emergencies, such as COVID-19 pandemic, the spread of over, false and misinformation in social media, resulted in an exponential use of digital social listening methodologies- in summary defined as collection and analysis of voices, concerns and/or perceptions expressed by individuals and communities- as part of the humanitarian response. This raises the question on how those social listening findings are being used and influence emergency responses, while also addressing affected people’s needs and concerns, as part of the Accountability to Affected Populations (AAP) mandate- an obligation of every organisation on the ground to place people affected by crisis at the centre of humanitarian action and promote respect for their human rights. READ MORE
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4. Understanding consumer emotions in practices of omnichannel slow fashion retail - The involvement of emotions in slow fashion shopping
University essay from Göteborgs universitet/Graduate SchoolAbstract : This study draws on previous research in omnichannel shopping, which is based on literature of consumer experience, customer journey and emotions in slow fashion shopping. The aim of this study is to further evaluate how emotions shape the practice of slow fashion shopping in an omnichannel environment and how the practices also evoke emotions. READ MORE
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5. Contagion, Contention, and Content: Political Mobilization on Telegram in the 2020 Belarusian post-Election Protests
University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/LUMID International Master programme in applied International Development and ManagementAbstract : This study aims to scrutinize the role of the social media application Telegram as a protest mobilizing structure during the 2020 post-election uprising in Minsk, Belarus. The purpose is to strengthen the understanding on how protest mobilizations online relate to offline protest participation in authoritarian states, and how the usage of social media in social movements impact, and is influenced by, its authoritarian context. READ MORE
