Essays about: "Olivia Paciorek"

Found 1 essay containing the words Olivia Paciorek.

  1. 1. Buyer purchase behavior in the reregulated market for OTC drugs in Sweden

    University essay from Internationella Handelshögskolan

    Author : Fabiana Leal; Jacob Lindh; Olivia Paciorek; [2011]
    Keywords : OTC drugs; reregulation; monopoly; buyer behavior;

    Abstract : Purpose The objective of this study is to investigate how the reregulation affected the decision making process of buyers of OTC drugs, and to identify determinants for how a buyer chooses to obtain OTC drugs in the reregulated Swedish pharmacy market. Furthermore this study aims to map out buyers’ purchases of OTC drugs as well as their impressions about the reregulation of the Swedish pharmacy market   Background The Swedish pharmacy market was opened up for competition the 1 July 2009. READ MORE