Essays about: "Ondina Åsberg"

Found 1 essay containing the words Ondina Åsberg.

  1. 1. Market orientation in small to medium sized Biotech companies in Sweden

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Ondina Åsberg; [2007]
    Keywords : Market orientation; biotechnology SMEs;

    Abstract : The purpose of this study was to investigate if small to medium sized biotechnology companies in Sweden are market oriented, or if they are research and technology orientated. Market oriented meaning being customer focused, having a strong competitor orientation and building customer solutions using a team approach; and the higher the marketing knowledge – the stronger the market orientation. READ MORE