Essays about: "Online Social Community"

Showing result 1 - 5 of 248 essays containing the words Online Social Community.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. Together, Apart Community and Connection in an Online Sangha

    University essay from Göteborgs universitet/Institutionen för litteratur, idéhistoria och religion

    Author : Edward Olsson; [2024-01-30]
    Keywords : online interaction; online religion; Zen Buddhism; medium-as-language; medium-as-environment; netnography;

    Abstract : This thesis investigates how the online, global Zen Buddhist community, Treeleaf Zendo, facilitates its meditation sessions, social events and forum, and how the members of the community experience this communication. Through examining the different digital media used in the community, the nature of the interconnection has been studied. READ MORE

  4. 3. Influencers in Confinement : Measuring Covid-19’s Impact on Leadership in Pro- Eating Disorder Twitter Communities

    University essay from Linköpings universitet/Institutet för analytisk sociologi, IAS

    Author : Jacquelynn Ennis; [2024]
    Keywords : Social Network Analysis; Twitter; Pro-eating Disorder; Eating Disorders; Covid-19; Topic Modelling; Online Communities;

    Abstract : The Covid-19 pandemic presented unprecedented challenges, with global lockdowns impacting individuals on a profound scale. Many took to social media to cope with feelings of anxiety and isolation. READ MORE

  5. 4. Garden-based learning in teacher education in Germany - A mixed-method study of teacher students´ and teacher educators´ views on garden-based education

    University essay from Göteborgs universitet/Institutionen för didaktik och pedagogisk profession

    Author : Lena Rothe; [2023-01-09]
    Keywords : garden-based learning; teacher education; food system education; case study; learning garden;

    Abstract : Aim: This study focuses on achieving an in-depth understanding of teacher educators' and teacher students' perspectives on garden-based learning in the teacher education program in several universities in Germany. Theory: The theoretical framework is based on three theories. READ MORE

  6. 5. The Threat of Ideological Indoctrination : Exploring the Adaptive Argumentation within Pro-Life Discourse in Latin America

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Hanna Berg; [2023]
    Keywords : abortion; Latin America; human rights; discourse; pro-life; threat construction; gender ideology;

    Abstract : This thesis investigates conservative social movements’ discursive strategies and the ways in which discourse is used depending on a constructed threat. This is done through a discourse analysis on online published material by pro-life groups in Latin America, using the case of abortion. READ MORE