Essays about: "Onur Izmir"

Found 1 essay containing the words Onur Izmir.

  1. 1. “The role of country of origin and psychic distance on Swedish consumers´ perception of the quality of American, German and Japanese automobiles”

    University essay from Institutionen för marknadsföring (MF)

    Author : Fakhreddin Fakhrai Rad; Onur Izmir; [2013]
    Keywords : Country of origin; psychic distance; quality perception; physical quality; service quality; German; American and Japanese automobiles.;

    Abstract : In this study, we intended to analyze the quality perception of Swedish consumers on American, German and Japanese automobiles, and the impact of psychic distance and country of origin concepts by addressing questions below: What is the national consumer perception towards German, Japanese and American automobile quality in Sweden? How do country of origin and psychic distance concepts determine consumer quality perception?To be able to answer questions above, we conducted qualitative and deductive approaches by means of focus group, and interview methods. The focus group consists of 6 members and 6 personal interviews were carried out in addition. READ MORE