Essays about: "Organisational Storytelling"

Found 5 essays containing the words Organisational Storytelling.

  1. 1. "Helping our consumers buy less, but choose well" : An exploratory study on how sustainable fashion brands market themselves

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Ella Dahlman; Susanne Merkler; [2020]
    Keywords : Sustainable fashion; Sustainable fashion marketing; Sustainable fashion consumers;

    Abstract : Abstract  Background: The fashion industry in its current state operates in conditions that are considered unsustainable. In order to appeal to the growing environmental and ethical concern of consumers, fashion brands have started to employ strategies of green marketing, often focusing on clothes marketed as consisting of sustainable or eco-friendly fabrics. READ MORE

  3. 2. Heinrich’s Local Rationality: Shouldn’t ‘New View’ Thinkers Ask Why Things Made Sense To Him?

    University essay from Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

    Author : Carsten Busch; [2019]
    Keywords : Heinrich; safety; science; new view; local rationality; causation; FLMU06; Social Sciences;

    Abstract : Herbert William Heinrich is one of the most influential pioneers within safety. His concepts, originally from the late 1920s, influence safety practice and theory, even today. In recent years, Heinrich’s legacy received increasing critique, also from contemporary safety authors that generally are counted among the ‘new view’. READ MORE

  4. 3. Behind the Scenes of an Attractive Employer Brand

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Elin Elfving; [2017]
    Keywords : organisational culture; sensemaking; storytelling; employer branding; Social Sciences;

    Abstract : The aim with this research is to contribute to a holistic understanding of employer branding as a co-created process between the employer and the employees. This is done via capturing employees’ stories about an attractive employer. Theories of culture, sensemaking and storytelling are used as a theoretical starting point. READ MORE

  5. 4. Once Upon a Time... The function of storytelling in a startup lab

    University essay from Göteborgs universitet/Graduate School

    Author : Kristine Jansson; Fredrica Klawitter; [2016-09-20]
    Keywords : Decoupling; entrepreneurship; legitimacy; startup; storytelling;

    Abstract : The field of entrepreneurship and the concept of startup companies have grown rapidly in Sweden during the last years and is further considered as a key to create more job opportunities, increased growth and welfare. As a result of this, different startup initiatives have been established in society that function as support organisations to new ventures. READ MORE

  6. 5. If Everyone Knew What Everyone Knows, Everyone Would Know More- How Organisational Storytelling Can Be Used to Manage Tacit Knowledge

    University essay from IHH, Företagsekonomi

    Author : Sara Hedgren Sandberg; Johanna Johansson; Elin Åström; [2012]
    Keywords : Knowledge Management; Organisational Storytelling; Tacit Knowledge; Organisational Learning; Knowledge;

    Abstract : In order to achieve competitive advantage, organisations have to be strategic in their knowledge management. This specifically concerns the management of tacit knowledge, which is known as the intangible type of knowledge. READ MORE