Essays about: "Oriflame positioning"

Found 1 essay containing the words Oriflame positioning.

  1. 1. Composition with Country and Corporate Brands. Capitalising on the Country Brand Values

    University essay from Ekonomiska institutionen

    Author : Silviana Mihalache; Polona Vukman; [2005]
    Keywords : Social sciences; Country brand; corporate brand; value-transfer; associations; Scania; Oriflame; SAMHÄLLSVETENSKAP;

    Abstract : Background: The concept of countries as brands has been increasingly accredited once the postmodern global world became an every day experience. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market. READ MORE