Essays about: "Oskar Klaesson"

Found 1 essay containing the words Oskar Klaesson.

  1. 1. The communicated CSR structure of AstraZeneca and Pfizer - and some reflective suggestions

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Emelie Arvidsson; Oskar Klaesson; [2013-12-18]
    Keywords : pharmaceutical industry; corporate social responsibility; expiring patents; stakeholders; communication; transparency; legitimacy;

    Abstract : Several patents of description drugs are running out and numerous cheaper generics copies threatens to take place on the market. In order to ensure quality of the products and low burden on the society, regarding environmental and social aspects, the pharmaceutical industry has to find new innovative products or to finding a way of keeping their stakeholders close. READ MORE