Essays about: "Ouf Samar"

Found 1 essay containing the words Ouf Samar.

  1. 1. Brand Building in Born Global Firms : The role of digitalization in brand building in young B2B Born Global companies internationalization

    University essay from Umeå universitet/Företagsekonomi

    Author : Johan Kjellstrand; Ouf Samar; [2017]
    Keywords : ;

    Abstract : Purpose: The purpose of this thesis is to create a deeper understanding of the impact of digitalization on branding and brand building in the internationalization of B2B Born Global SMEs. Design/methodology: The methods used were a mixed qualitative methodology including both interviews and open-ended surveys. READ MORE