Essays about: "PÄr Gustafsson"

Found 3 essays containing the words PÄr Gustafsson.

  1. 1. From Way Out West to Veg Out West - A study on changes to a key brand property and brand meaning negotiation on social media

    University essay from Göteborgs universitet/Graduate School

    Author : Jakob Obstfelder; Pär Gustafsson; [2019-07-03]
    Keywords : Brand meaning negotiation; Sign values; Social media; Identity creation;

    Abstract : Purpose: The purpose of this paper is to illustrate the brand meaning negotiation process on social media, using the case of the Way out West brand that changed a key brand property in 2012. We aim to uncover dynamics and reasons for why and how the brand’s meaning has been negotiated, and the influence social media has had by expanding on previous research, most notably Giesler ( 2012 ) research findings on brand meaning negotiation. READ MORE

  3. 2. Sustainable Food Consumption : Exploring Consumers' Perspectives

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Johanna Velin; Pär Gustafsson; Emmy Torstensson; [2017]
    Keywords : Sustainable food consumption; consumers description; three pillars of sustainability; economic sustainability; environmental sustainability; social sustainability; organic; Fairtrade; sustainable diets; vegetarian; locally produced; waste reduction; food waste;

    Abstract : The aim of this study was to explore consumers’ descriptions of sustainable food consumption. The concept of sustainability can be difficult to grasp, but is often defined in terms of three pillars; environment, society and economy. READ MORE

  4. 3. Mechanical properties dependence on microstructure in aerogel-like Quartzene®

    University essay from Uppsala universitet/Institutionen för teknikvetenskaper

    Author : Alexander Ekström; Olof Gustafsson; Anders Kvarned; Elinor Löf-Nilsson; Sebastian Proper; Markus Sköld; Pär Snögren; Oscar Ullsten; [2014]
    Keywords : aerogel; pore size; crush-test; mechanical properties; Quartzene; density; microstructure; fracture;

    Abstract : In this project the relation between pore size/porosity and the mechanical properties has been studied in the aerogel-like material Quartzene®. Quartzene® is a patented material produced by Svenska Aerogel AB. Density measurements were made on three different types of Svenska Aerogels ABs Quartzene® in the shape of pellets. READ MORE