Essays about: "PERSONAL SELLING"

Showing result 1 - 5 of 54 essays containing the words PERSONAL SELLING.

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  3. 2. Keeping Up with the Transition: Sex for Compensation and Women with Asylum and Transgender Experiences in Sweden

    University essay from Lunds universitet/Graduate School; Lunds universitet/Master of Science in Social Studies of Gender

    Author : Ines Anttila; [2023]
    Keywords : sex for compensation; transgender; asylum; gender affirmation; waiting; strategy; tactic.; Social Sciences;

    Abstract : This thesis focuses on the practice of sex for compensation performed by women with transgender and asylum experiences living in Sweden. It aims to explore the complexities of sex for compensation by positioning this practice as both strategy and a tactic for obtaining income used for gender affirmation, considering that gender-affirmative healthcare is not available for asylum seekers in Sweden. READ MORE

  4. 3. Lost in the Weeds : Understanding the Firm's Perspective of Regulations on Marketing Communications in the Canadian Cannabis Industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Benjamin Farnworth; Edward Williams; [2023]
    Keywords : External Regulation; Marketing Communication; Institutional Theory; Institutional Pressures; Isomorphic Pressure; Canadian Cannabis Industry;

    Abstract : Background: Marketing communication is the process of communicating with the customer, this is all communicative materials that are produced by the firm in order to influence the consumer. Regulations are all the rules, instructions, memos issued by a market authority that dictate the ways a firm may present their brand. READ MORE

  5. 4. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Linnea Mundorf; Ebba Friberg; Selina Johansson; [2023]
    Keywords : Personal Branding; Social Selling; Business-to-Business; B2B; Sales Personnel; LinkedIn; Corporate Branding;

    Abstract : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. READ MORE

  6. 5. Economic analysis of ethanol and biogas production in Sri Lanka using waste as feedstock

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Josef Samak; [2022]
    Keywords : ;

    Abstract : The purpose of the report is divided into two parts. The first part is to make an economic analysis for a potential ethanol and biogas plant that uses waste as its raw material instead of the conventional method of planting and cultivating raw materials for production. READ MORE