Essays about: "Parasocial interaction"

Showing result 1 - 5 of 9 essays containing the words Parasocial interaction.

1. 1. Exploring Parasocial Relationships Formed in Isolation

   University essay from Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

   Author : Gabriela Kamenova; [2024]
   Keywords : Parasocial interaction; parasocial relationship; isolation; Covid-19; Coronavirus; loneliness; parasocial breakup; parasocial romance; parasocial monetization; attachment theory; parasocial attachment; Bulgaria;

   Abstract : A few years ago Covid-19 locked people down at their homes, effectively limiting their social connections and pushing the communicative outlet of the online realm in the forefront. If one wanted to socialize or seek entertainment, there was almost no other choice but to do so via turning to popular or social media. READ MORE

3. 2. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Francesca Scriboni; Yasmine Ferchichi; [2023]
   Keywords : Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

   Abstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE

4. 3. "Literally giving the main character vibes" – Examining Emotional Capital and Parasocial Relationships on YouTube

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Marta Kruhlinskaya; [2022]
   Keywords : emotional capital; parasocial relationships; mediated relationships; social media; YouTube; discourse theory; DTA; digital media; online communication; virtual sociality; emotionality;

   Abstract : In an ever-evolving social media landscape, online communication has become more prone to the revelation of our affective states. In this study, I investigate how iterations of emotional capital, an extension of Pierre Bourdieu’s four forms of capital, shape social interaction in mediated relationships on YouTube, a platform that fosters a participatory culture. READ MORE

5. 4. Streaming as a Virtual Being : The Complex Relationship Between VTubers and Identity

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Anna Birna Turner; [2022]
   Keywords : vtuber; livestreaming; streaming; twitch; motion capture; identity;

   Abstract : The boundary between offline and online worlds is rapidly shrinking with improvements in technology. Virtual Youtubers (VTubers) have emerged in recent years as a new Twitch streaming phenomenon. Replacing the use of webcams, VTubers obscure their true physical appearance and instead choose to represent themselves through a fictional character. READ MORE

6. 5. Trust in influencer marketing A qualitative study on audience reception of Royal Design advertising

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Nette Leikas; Kamila Szkwarek; [2020]
   Keywords : influencer marketing; trust; qualitative interviews; audience studies; audience reception;

   Abstract : The aim of this thesis is to investigate whether there is a trust between social media influencers and their followers, and if so, to what extent. The methodological approach consists of an analysis of interview material, expert interviews and selected comment boxes on social media. READ MORE