Essays about: "Patricia Lundin"

Found 1 essay containing the words Patricia Lundin.

  1. 1. CRM systems management and use : From retail stores perspective

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Johanna Broman; Patricia Lundin; [2017]
    Keywords : CRM systems; Customer Relationship Management systems; Retail market; Store level; customer relationships;

    Abstract : The purpose of this thesis is to explore how stores in the retail sector and in business to consumers´ relations, are engaged in the CRM systems use and management. The purpose is also to see if the information that is gathered by the headquarters is transferred down to the stores. READ MORE