Essays about: "Paula Kauppinen"
Found 1 essay containing the words Paula Kauppinen.
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1. YouTube influence on Well-being brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This study aims to find a deeper understanding of how millennials, a consumer group of increasing importance, perceives endorsed brands in fitness and health vlogs. The study used a combination of netnography, including video and comment analysis, and qualitative, semistructured interviews with both audience and creator of vlogs as its methodology. READ MORE
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