Essays about: "Paulina Tellebo"

Found 1 essay containing the words Paulina Tellebo.

  1. 1. There ain ́t no such thing as a free lunch : What consumers think about personal data collection online

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Anna Loverus; Paulina Tellebo; [2017]
    Keywords : Big Data; Ethics; Consumer Behaviour; Privacy; Digital Marketing; Etik; Företagsetik; Konsumentbeteende; Datainsamling; Marknadsföring;

    Abstract : This study examines how consumers reason and their opinions about personal data collection online. Its focus is to investigate whether consumers consider online data collection as an issue with moral implications, and if these are unethical. READ MORE