Essays about: "Pernilla Liljeblad"

Found 1 essay containing the words Pernilla Liljeblad.

  1. 1. The sought-after influencer –

    University essay from Göteborgs universitet/Graduate School

    Author : Melissa Albano Neves; Pernilla Liljeblad; [2017-06-29]
    Keywords : Influencer Marketing; influential individuals; electronic word-of-mouth;

    Abstract : The importance of influence on decision-making amongst consumers has for long been emphasised within the marketing literature. There is a number of different individuals that can be seen as influential, having an impact on customers. READ MORE