Essays about: "Persona Stories"

Found 5 essays containing the words Persona Stories.

  1. 1. 'This Game Changed my Life' : Online Stories of ‘Emersion’ about Playing Video Games during Difficult Times in Life

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Sergio J. Abuin; [2023]
    Keywords : video games; videogames; personal crises; difficult times; immersion; netnography; stories; posts; online; offline; uses and gratifications; Reddit; Persona 5; videojocs; video jocs; temps dificils; immersió; historia; videojuegos; video juegos; crisis; tiempos difíciles; inmersión; netnografia; historias;

    Abstract : This thesis aims to explore the video game medium in depth, to relate it to the stories foundon Internet communities about users’ gameplay experiences during burdensome moments inlife. To achieve that, the phenomena is explored through the lenses of Uses & Gratificationstheory by means of a netnography on the ‘/Persona 5’ official subReddit; interpreting, codingand analyzing all narratives that fit the criteria with the help of a proposed ‘USE’ system. READ MORE

  3. 2. How to analyze identification in storytelling?

    University essay from Lunds universitet/Retorik; Lunds universitet/Masterprogram: Språk och språkvetenskap

    Author : Felix Pålsson; [2022]
    Keywords : audience; dramatism; Där livet händer; identification; IKEA; metaphor; metonymy; persona; persuasion; rhetoric; storytelling; Weltanschauung; Languages and Literatures;

    Abstract : This thesis examines the use of storytelling in advertising from a rhetorical perspective. Specifically, stories told in IKEA’s recent advertising campaign Där livet händer (Where life happens) will be analyzed. The purpose is to propose a way in which to analyze identification in storytelling. READ MORE

  4. 3. Brand Personas with a Story - How they are created and categorized

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Céline Chauvet; Ida Vesterlund; [2018]
    Keywords : brand persona; storytelling; literature characters; Forster’s theory; stories; brand personality; strategic brand management; Business and Economics;

    Abstract : Purpose: The purpose of this study is to explore how the phenomenon of brand personas with a story can be constructed and categorized by integrating literature theory, illustrated by case examples. There is a need for this type of study, as a profound knowledge gap exists in relation to brand personas, their stories and the creation of them as characters. READ MORE

  5. 4. Who are we developing for? : Identifying the users and their needs for the video streaming support service “Streamingkollen”

    University essay from KTH/Medieteknik och interaktionsdesign, MID

    Author : Elma Maksumic; [2015]
    Keywords : User Experience; Personas; User research; Streamingkollen;

    Abstract : It has become more and more important for creators of technical services to know whom they are designing for so they can satisfy their customers. A way to satisfy the costumers is to include a User Experience (UX) process in line with the creation process of the service. READ MORE

  6. 5. Technical Feasibility Study for Implementing and Visualizing Diving Tracks in 3D in a Web Platform

    University essay from Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Tekniska högskolan

    Author : Jakob Heinemann; [2014]
    Keywords : WebGL; 3D; HTML5; JavaScript; Visualization; Diving; Scenario Based Design; Minimalistic Collaborative Persona; JQuery; Three.js; Persona Stories;

    Abstract : This thesis describes how positional data gathered from a diving device can be visualized in a regular browser on mobile as well as stationary devices utilizing built-in connections to the GPU with OpenGL. In this work a platform and a visualization prototype are designed, implemented and evaluated. READ MORE