Essays about: "Peter Svensson"

Showing result 1 - 5 of 12 essays containing the words Peter Svensson.

  1. 1. Cristiano Ronaldwho?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Christopher Kewenter; Victor Grundén; Isak Söderlund Schulz; [2020]
    Keywords : Esport; Esports athletes; esport fans; athlete branding; sports marketing; Business and Economics;

    Abstract : Titel: Cristiano Ronaldwho? En kvalitativ studie om esportatleter, de nya sportstjärnorna Seminariedatum: 2020-06-04 Ämne/kurs: FEKH29, Examensarbete kandidatnivå i marknadsföring, 15 högskolepoäng Författare: Victor Grundén, Christopher Kewenter och Isak Söderlund Schulz Handledare: Peter Svensson Fem nyckelord: Esport, esportatleter, esportfans, athlete branding och sports marketing Syfte: Huvudsyftet är att undersöka eventuella modifikationer och tillägg gällande den mest vedertagna athlete branding modellen inom traditionell sport. Detta uppnås genom två delsyften: (1) Undersökning av särdrag gällande esportatleter & deras fans, (2) undersökning av särdrag gällande esport. READ MORE

  3. 2. Mundane Resistance to Feminism

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofie Tersmeden; Frida Andersson; [2020]
    Keywords : Feminism; Femvertising; Mundane Resistance; Brand Activism; Male Perspective; Business and Economics;

    Abstract : Title: Mundane Resistance to Feminism - Exploring men’s resistance to feminism through femvertising commercials Date of the Seminar: 2020-06-05 Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master Level Authors: Frida Andersson & Sofie Tersmeden Supervisor: Peter Svensson Key words: Feminism, Femvertising, Mundane Resistance, Brand Activism, Male Perspective. Thesis purpose: The purpose of this thesis is to investigate how men express mundane resistance to feminism, when being exposed to femvertising. READ MORE

  4. 3. The Power of “The New Order” – Masculinity at Stake

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sara Samuelsson; Johanna Alvarson; [2020]
    Keywords : Femvertising; The New Order; Reconstructing Masculinity; Hegemonic Masculinity; Inclusive Masculinity; Business and Economics;

    Abstract : Title: The Power of “The New Order” – Masculinity at Stake. Exploring the reconstruction of masculinity as a response to femvertising Date of Seminar: 5th June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Johanna Alvarson and Sara Samuelsson Supervisor: Peter Svensson Keywords: Femvertising, The New Order, Reconstructing Masculinity, Hegemonic Masculinity, Inclusive Masculinity Thesis Purpose: The purpose of this study was to investigate how men reconstruct their masculinity when experiencing and discussing femvertising, which attempt to challenge current gender roles and support women with feminist messages. READ MORE

  5. 4. Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zinar Omar; Sarah Jørgensen; [2020]
    Keywords : Brand Activism; Marketing; Consumer-brand relationship; Societal issues; Political debates; Business and Economics;

    Abstract : Title: ​Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form. Date of the seminar: ​5th June 2020 Course: ​BUSN39 Degree Project in Global Marketing Authors: ​Sarah Jørgensen and Zinar Omar Supervisor: ​Peter Svensson Keywords: ​Brand Activism, Marketing, Consumer-brand relationship, Societal issues, Political debates Purpose: ​The purpose of this study was to understand which types of consumer-brand relationships brand activism campaigns form. READ MORE

  6. 5. Labeling Moods of Movies by Processing Subtitles

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Peter Svensson; Youssef Taoudi; [2019]
    Keywords : ;

    Abstract : Labeling movies by moods is a feature that is useful for recommendation engines in modern movie streaming applications. Movie recommendation based on moods is a feature that could improve user experience for movie streaming platforms by recommending more relevant movies to users. READ MORE