Essays about: "Petrea Godderidge"

Found 1 essay containing the words Petrea Godderidge.

  1. 1. Private Labels and Generation Dislo(Y)al - The impact of private labels on store loyalty within the Swedish grocery retail industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Petrea Godderidge; Nicole Johansson; Lina Larsson; [2016]
    Keywords : Generation Y; store loyalty; private labels; grocery retailer; quantitative research method; marketing; Business and Economics;

    Abstract : Course: FEKN90, Degree project for Master of Science in Business and Economics (30 ECTS) Authors: Petrea Godderidge, Nicole Johansson and Lina Larsson Supervisor: Annette Cerne Key words: Generation Y, store loyalty, private labels, grocery retailer Purpose: The purpose of this thesis is to investigate what impact private labels, in relation to other store loyalty driving factors within the Swedish grocery retail industry, have on consumers within Generation Y’s store loyalty. Methodology: This study has a quantitative research strategy with a deductive research approach. READ MORE