Essays about: "Petter Cederbrink"

Found 1 essay containing the words Petter Cederbrink.

  1. 1. Managing Customer Loyalty through Direct Marketing : A Case Study of the Relationship between Länsförsäkringar Kalmar Län And Their Beneficiary Customers

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Angelica Andersson; Petter Cederbrink; Magnus Lövsund; [2009]
    Keywords : Customer Loyalty; Direct Marketing; Relationship Marketing; CRM; Kundlojalitet; Direkt marknadsföring; Relationsmarknadsföring; CRM;

    Abstract : Background: LF is active in three markets: Property & casualty insurance, pension and banking. The main objective for such a strategy is to differentiate by offering all the services to the customer who can enjoy the benefits of having their whole personal economy at one place. READ MORE