Essays about: "Pierre Meynard"
Found 1 essay containing the words Pierre Meynard.
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1. Consumer perceived brand innovativeness : Effects and Moderation
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The purpose of this research is to extend the understanding of consumers’ perceived brand innovativeness. Within a quantitative approach an online survey was conducted, using a quota-sample of 501 physically active Germans. The data was analyzed through simple linear regression, mediation and moderation analysis. READ MORE
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