Essays about: "Pierre Skönnegård"

Found 1 essay containing the words Pierre Skönnegård.

  1. 1. How to balance the B's and C's. A case study on how business-to-business companies can increase derived demand

    University essay from Göteborgs universitet/HDK - Högskolan för design och konsthantverk

    Author : Pierre Skönnegård; Victoria Hedman; Elin Eriksson; [2012-03-02]
    Keywords : ;

    Abstract : Background Today, business-to-business companies are becoming increasingly consumer-driven, wanting to increase derived demand from their end-consumers. In this master thesis we set out to find tendencies that occur in business-to-business companies and turn them into tactical suggestions for companies to use in trying to increase derived demand. READ MORE