Essays about: "Post-Purchase Evaluation"

Showing result 1 - 5 of 11 essays containing the words Post-Purchase Evaluation.

1. 1. Men & Cosmetics: A Problem of Consumer Understanding? : Perception of French Consumers about male cosmetics

   University essay from Umeå universitet/Företagsekonomi

   Author : Aline Smeeckaert; Baptiste Martin; [2022]
   Keywords : Gender; Cosmetics; Men’s Grooming; Male Cosmetics; Men Consumer Behavior; Self-concept; Body Image; Brand Personality; Masculinity;

   Abstract : Background: The cosmetics industry has historically been associated with women, and much research has focused on them. However, the male cosmetics market has been growing rapidly for several years around the world. Nevertheless, little attention has been paid to men and their new way of life and consumption. READ MORE

3. 2. COVID-19’s Effect on Consumer Decision-Making in Millennials :  A Study of Fashion Consumption in Sweden

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Rafae Ahmad; Yuki Tsuchida; Robin Jonsson; [2021]
   Keywords : Covid-19; Fashion; Millennials; Consumer Decision-Making;

   Abstract : Background: With the COVID-19 pandemic having brought on drastic lifestyle changes in the form of lockdowns, stay at home orders and social distancing directives, there exists an avenue for research for how these circumstances have affected the decision-making process of millennials towards fashion products. This can be done by exploring the changes that the COVID-19 pandemic has had on millennials' consumer decision making process. READ MORE

4. 3. The Triggers of Buyers Regret of Impulsive Purchases

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Oliver Esterhammer; Jiahao Huang; [2017]
   Keywords : impulse purchasing; post purchase behavior; post purchasing regret; impulse buying; consumer behavior;

   Abstract : Attention on impulsive buying behavior has been increased from both researchers and marketers, as the negative consumption experience resulting from this unplanned buying could harm the business severely in terms of brand building, reputation as well as a loss of customer. By reviewing previous literatures, we have identified that there is still little research about the post-consumer behavior of impulse purchases, namely on consumers’ regret triggered from what they have bought impulsively. READ MORE

5. 4. The Impact of Multiscreening on the Consumer Information Processing within the Contemporary Media Landscape

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Piotr Tamborowski; Joanna Stawicka; [2016]
   Keywords : media multitasking; multiscreening; consumer information processing model; purchase decision-making; media consumption; Business and Economics;

   Abstract : Due to technological advances and innovations, the phenomenon of media multitasking and multiscreening, i.e. simultaneous or sequential use of multiple screens, has emerged and become a global trend affecting the consumer behavior. READ MORE

6. 5. "Just one click" : utilitarian and hedonic motivations of students to shop fashion online

   University essay from Akademin för textil, teknik och ekonomi

   Author : Berenice Van Heeswijk; [2015]
   Keywords : Fashion; online shopping; student motivations; utilitarian motivations; hedonic motivations;

   Abstract : The online shopping industry has been growing over the past decade (Statista, 2014). Former researchers identified consumers’ utilitarian and hedonic online shopping motivations. A qualitative research was conducted to understand the utilitarian and hedonic online shopping motivations of students to shop fashion online. READ MORE