Essays about: "Pre-Phase A"

Found 4 essays containing the words Pre-Phase A.

  1. 1. The Sponsorship Collaboration - A Game On Equal Terms? A qualitative study of gender-influence in football sponsorship collaborations

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Amanda Sochon; Anna Zdolsek; [2017]
    Keywords : Sponsorship; Sponsorship Collaboration; Women in Sport; Women s Football; Gender;

    Abstract : Corporate interest in sponsorship is continuously increasing globally and sport is receiving the largest portion. In Sweden, a country ranked as one of the most gender-equal countries in the world, 46 % of elite athletes are women but only 20 % of sport sponsorship resources are allocated to this group. READ MORE

  3. 2. E-commerce strategy implementation : A comparison between theory and practice

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Ellen Dittberner; Linda Johansson; [2015]
    Keywords : E-commerce; e-commerce strategy implementation; e-commerce strategy model; critical success factors; e-commerce strategy success;

    Abstract : As a result of the continuous development of the business environment, many traditional organizations decide to implement electronic commerce (ecommerce). Implementing ecommerce successfully may generate highly rewarding results, while an inefficient implementation may lead to endan- germent of the organization's survival. READ MORE

  4. 3. How Customer-Oriented Companies Create Value with Data - Examining the Customer Insight Process

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Anita Bhatia; Malin Hellman; [2013]
    Keywords : Big Data; Customer Data; Customer Insights; Customer Orientation; Resource-Based Theory;

    Abstract : Today organisations have more information at their fingertips than ever before. While managers have started to realise the benefits inherent in exploiting this phenomenon, often referred to as Big Data, the discussion so far has focused on technical solutions. READ MORE

  5. 4. Att skapa positiva kommersiella upplevelser i trädgårdsparken : förutsättningar för upplevelseskapande och användning avupplevelsemarknadsföring

    University essay from SLU/Horticulture (until 121231)

    Author : Magdalena Fredriksson; [2012]
    Keywords : Upplevelser; Upplevelsemarknadsföring; Kommunikation; Upplevelserummet; Social interaktion; Engagemang; Trädgårdsparker;

    Abstract : Rapporten syftar till att ge svar på hur trädgårdsparker i södra Sverige kan använda sig av upplevelsemarknadsföring för att kunden ska få en positiv upplevelse av besöket. Resultatet utgår från både litteraturstudie och empirisk data från intervjuer. READ MORE