Essays about: "Press and communication sciences"

Showing result 1 - 5 of 20 essays containing the words Press and communication sciences.

1. 1. Reading Between Words and Lines: Decoding Economic Narratives from Governmental Rhetorical Landscape of Saudi Public Investment Fund In Context of Saudi Vision 2030

   University essay from Lunds universitet/Centrum för Mellanösternstudier

   Author : Munshi Zubaer Haque; [2024]
   Keywords : Social Sciences;

   Abstract : This research study aims to study the press releases that had been published by the Saudi Public Investment Fund for the time period, beginning in April 2016 and ending in November 20231. This research intends to understand the potential framing strategies that had been used in the official press releases of the Saudi Public Investment Fund in its communication strategy in the broader context of Saudi Vision 2030. READ MORE

3. 2. The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Elin Fredlund; Savannah Gillblad; [2023]
   Keywords : strategic communication; event marketing; sustainability communication; CSR; brand community; symbolic branding strategies; Social Sciences;

   Abstract : I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. READ MORE

4. 3. Activists, Politicians and Children: Visual Representations of Climate Change in Swedish Newspapers 2019

   University essay from Lunds universitet/Humanekologi

   Author : Rakel Alvstad; [2021]
   Keywords : Climate change communication; news imagery; visual analysis; climate change; Swedish newspapers.; Social Sciences;

   Abstract : Visual representations can either concretise climate change or make it more abstract and remote. This thesis aims to bring light to how Swedish news imagery of 2019 promotes particular views on climate change. READ MORE

5. 4. “All That Is Solid Melts Into Virtual Work”: A study of the implications of the Covid-19 pandemic on contemporary Employer Branding through the lens of Social Acceleration

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Henrik Ernstsson; Fredrika Hållén; [2021]
   Keywords : employer branding; employer brand; social acceleration; strategic communication; Spotify employer brand; work norms; social change; virtual work; remote work; digital labour landscape; resonance; Covid-19; arbetsgivarvarumärke; arbetsgivarvarumärkning; arbetsnormer; distansarbete; virtuellt arbete; digitala arbetslandskap; social förändring; Social Sciences;

   Abstract : Impelled by the Covid-19 pandemic, the labour market is undergoing remarkable structural change towards increasingly digitized and remote forms of work. The purpose of this paper has been to study the social change in work norms instigated by the Covid-19 pandemic, with the aim of contributing to a more nuanced understanding of contemporary employer branding as a form of strategic communication in virtual and hybrid labour landscapes. READ MORE

6. 5. Public diplomacy in times of crisis: A closer look at Sweden's governmental communication and mass media frames during the coronavirus pandemic

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Sanziana Feyer; [2020]
   Keywords : public diplomacy; framing theory; crisis communication; risk communication; health crisis; coronavirus pandemic; Sweden; UK; Cascading Model; Covid-19; Social Sciences;

   Abstract : Public diplomacy in times of crisis: A closer look at Sweden’s governmental communication and mass media frames during the coronavirus pandemic. Public diplomacy is an important concept in the literature of strategic communication. READ MORE