Essays about: "Prissättningstrategi"

Found 2 essays containing the word Prissättningstrategi.

  1. 1. Important criteria when choosing a conversational AI platform for enterprises

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Adam Lilja; Max Kihlborg; [2020]
    Keywords : Conversational Artificial Intelligence Conversational AI ; Chatbot; User Interface; User Experience; Machine Learning; Natural Language Processing; Artificial Intelligence; Evaluation; AI;

    Abstract : This paper evaluates and analyzes three conversational AI-platforms; Dialogflow (Google), Watson Assistant (IBM) and Teneo (Artificial Solutions) on how they perform based on a set of criteria; pricing model, ease-of-use, efficiency, experience working in the software and what results to expect from each platform. The main focus was to investigate the platforms in order to acquire an understanding of which platform would best be suited for enterprises. READ MORE

  2. 2. The Right Price - At What Cost? : A Multi-industry Approach in the Context of Technological Advancement

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Anna Mikaelsdotter Leijon; [2017]
    Keywords : Pricing strategy; Strategic management; Data-driven; Intuition-driven; Strategic decision making; Digitalization; Retail; Customer Value-based pricing; Costbased pricing; Competition-based pricing; Prissättningstrategi; Strategisk ledning; Datadriven; Intuitionsdriven; Strategiskt beslutsfattande; Digitalisering; Retail; Kundvärdesbaserad prissättning; Kostnadsbaserad prissättning; Konkurrensbaserad prissättning;

    Abstract : The business climate is undergoing a transformation and managers are faced with several challenges, not the least of which is related to pricing strategy. With an increased transparency in the market as well as anincreased competitive pressure, and with more sophisticated and well-informed consumers, retail businesses find it hard to navigate the pricing jungle. READ MORE