Essays about: "Product Family"

Showing result 1 - 5 of 67 essays containing the words Product Family.

  1. 1. Transferring components of brand loyalty in a brand extension scenario within FMCG

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jessica Hedin; [2017]
    Keywords : Brand loyalty; Brand extension; Category fit; FMCG; Affective relations;

    Abstract : Brand managers within FMCG are continuously looking to capitalize on strong brands to grow their business. Strategies involving brand extension activities have become increasingly popular, as it allows brand managers to build on already established consumer-brand relations to increase cross-selling. READ MORE

  2. 2. Influence of consumer behaviour on the circular economy application. The case study of a revival strategy for home textiles at IKEA.

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Giulia Mariani; [2016]
    Keywords : consumers’ disposal behaviour; home textiles; waste handling strategies; drivers and barriers for circular systems; environmental awareness.; Social Sciences;

    Abstract : Notwithstanding the increasing environmental awareness among consumers, researchers do not witness a substantial shift in consumption and disposal behaviour of textiles. Since research on disposal behaviour of home textile products is currently limited, it is relevant to explore consumers’ decision-making when handling no-longer-wanted home textiles. READ MORE

  3. 3. Improving a plant’s operations by applying lean manufacturing on the material flow and layout design

    University essay from Lunds universitet/Teknisk logistik

    Author : Anton Sjöberg; Anton Kamne; [2016]
    Keywords : Toyota Production System; Lean manufacturing; Value stream mapping; Product family matrix; Lean layout design and Material flow; Technology and Engineering;

    Abstract : Toyota Motor Company förändrade världen med sitt produktionssystem. Genom att ta bort aktiviteter som inte adderade värde till produkten, kunde företaget bli agilt med korta ledtider till kunden och till en låg produktionskostnad. READ MORE

  4. 4. An investigation of rural migrants' happiness status in Changsha city : A trial of social urban planning in China's second-tier cities

    University essay from Uppsala universitet/Institutionen för arkeologi och antik historia

    Author : Yongliang Gao; [2016]
    Keywords : rural migrants; demographic characteristics; happiness factors; social urban planning;

    Abstract : China has among the world’s fastest growing urban region and faced enormous environmental and social challenges that requires a forward thinking of urban planning, which integrates environmental sustainability and social equity into urban resilience. In China, national and provincial urban policies have long focused on economic and industrial developments, whereas social welfare was not account for urban planning until very recently. READ MORE

  5. 5. Microbiological quality and occurrence of antibiotic resistant bacteria in ready-to-eat salad

    University essay from Lunds universitet/Livsmedelsteknik och nutrition (master)

    Author : Tamara Lupan; [2016]
    Keywords : food technology; livsmedelsteknologi; Technology and Engineering; Agriculture and Food Sciences;

    Abstract : An increase in demand for fresh vegetables resulted in an increased production of minimally processed, ready-to-eat salad in Sweden. That also brought new food safety challenges that are yet to be addressed. READ MORE