Essays about: "Product adaptation and product standardization"

Showing result 1 - 5 of 16 essays containing the words Product adaptation and product standardization.

1. 1. Market Communication Strategy : A case study of IKEA

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Martina Alice Spinoglio; [2020]
   Keywords : Marketing; Communication; Strategy; IKEA; Communication Process; Communication Strategy; Case Study; Franchisee;

   Abstract : Nowadays, having a communication strategy is essential. Companies are offering the same product and it’s really difficult for them to differentiate. What can really make the difference is the message that they send to the consumers and the media they utilize; so how they implement their market communication strategy. READ MORE

3. 2. The Role of Standardization and Adaptation in the Marketing Mix : A case study on a professional service firm

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Michelle Larsson; Karin Jakobsson; [2019]
   Keywords : Standardization; Adaptation; Marketing Mix; 7Ps; Internationalisation; Service Firm; PSF;

   Abstract : Background: The service sector has grown immensely during the last decades and the demand for services is increasing. For professional service firms (PSFs) that want to internationalize and move to other markets, it is important to know how to attract customers and how to accommodate their needs. READ MORE

4. 3. Transnational Strategy Shift: The Importance of Cultural Awareness : - Case Study: IKEA

   University essay from Akademin för textil, teknik och ekonomi

   Author : Isabella Ahrens; Theresa Guetz; [2015]
   Keywords : Transnational strategy; shift; global strategy; cultural awareness; market research; local preferences; bed textile industry;

   Abstract : Globally operating business organizations tend to use a global strategy by using a standardized strategy as a fixed format. However, this has developed to be very ineffective for the ability to compete in the different markets worldwide. READ MORE

5. 4. Product & Pricing Standardization within the Global Mobile Network Operator Industry

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Richard Laws; Ni Mo; [2015]
   Keywords : Adaptation; International Marketing; Mobile Network Operators; Pricing; Product; Standardization; Telecommunication Services;

   Abstract : Aim: This study focuses on the degree to which mobile network operators standardize or adapt their product and pricing strategies amongst their foreign subsidiaries. Method: 10 mobile network operators with large overseas business investments and 70 of their foreign majority-owned subsidiaries are included in this empirical analysis. READ MORE

6. 5. Customer Value Creation : How do external factors influence SME's customer value creation in a new foreign market? A case study of Axelent A.B.

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Débora Mengarda Andrade; Danielle Fiamoncini Prada; [2014]
   Keywords : adaptation; country factors; customer value creation; external factors; industry factors; standardization;

   Abstract : When companies go international some factors present in the host country act like forces that might drive the company to standardize or adapt its strategies. The choices between to standardize or to adapt to local needs are of a great importance, since it can have significant impact in the company’s performance in the foreign market. READ MORE