Essays about: "Product-related attributes"
Showing result 1 - 5 of 9 essays containing the words Product-related attributes.
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1. Beyond the Middlemen - Exploring the Role of Channel Attributes and Product-Related Factors in Shaping Consumer Choice for Online D2C Sales Channels of Established Brand Manufacturers
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In light of the multitude of different channel options consumers have at hand and the rapidly advancing vertical integration of established brand manufacturers across industries, the question arises as to the basis on which consumers make their channel decision for a manufacturers direct-to-consumer (D2C) sales channel. Scholars have found that channel attributes and product-related factors generally play a pivotal role in consumer channel choice and have shown the influence they have on offline versus online channel choice. READ MORE
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2. Product Structures with Attribute Management for future PLM systems : A study for Ericsson BOM Management
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Information Management in the database system for the Product Development process demands continuous evolution and digital transformation investigations with the PLM systems to explore the latest functionalities. Ericsson today has a main frame PDM system PRIM with various connected sub-systems to store the Product related data which serves limited functionality and does not fully track the complete lifecycle in the IT system landscape. READ MORE
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3. The Effect of Brand Image on Football Fan Loyalty : The Swedish Football Context
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Within the field of football fan loyalty there has been a desire to examine brand image’s effect on fan loyalty within different contexts. Given this, the aim of this study is to explain how brand image affects fan loyalty in a swedish football context. READ MORE
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4. Shared Field of Play, Being Part of a Team, Being Part of an Organization: Effects on Building a Personal Brand in Team Sports
University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)Abstract : The purpose of this thesis was to identify what effects shared field of play, being part of a team and being part of an organization has on building brand equity for athletes in team sports. Even though personal branding of athletes has received academic coverage over the past years, the role of the shared field of play, being part of a team and being part of an organization have been overlooked. READ MORE
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5. When product attributes are not enough: A study of a Finnish cosmetics brand on the Swedish market
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : The predominating theories on non-product-related attributes stretch only so far to explain why some brands do not manage to succeed on foreign markets where the product needs are essentially similar to their domestic markets. Therefore, the aim of this paper is to cast new light on the theoretical field of non-product-related attributes, by unveiling which non-product- related attributes affect consumer brand preferences on similar markets. READ MORE
