Essays about: "Promotion SME"

Found 4 essays containing the words Promotion SME.

  1. 1. Promoting sustainable market development : a case study of wooden multi-story buildings

    University essay from SLU/Dept. of Forest Economics

    Author : Gustaf Braunstein; [2020]
    Keywords : innovation; market development; regional innovation systems RIS ; small and medium-sized enterprises SME ; sustainable development; wooden multi-story construction WMC ; flervåningshusbyggande i trä; hållbar utveckling; marknadsutveckling; regionala innovationssystem; små- och medelstora företag;

    Abstract : Our planet and societies are about to radically change in becoming increasingly dynamic and complex. Particular drivers for change can be identified as massive environmental and social challenges, such as climate changes, poverty and financial crises. READ MORE

  3. 2. Internationalisation and international marketing in practice : three case studies of small and medium-sized B2B companies

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Anna Åkesson; [2020]
    Keywords : International marketing; Internationalisation; Small and medium-sized businesses; B2B; Standardisation and Adaptation; Marketing Mix; 4 p’;

    Abstract : Because of an increased Globalisation, it is no longer a question whether or not to operate on an international level. Globalisation refers to the fact that companies do not only compete with local companies; they also compete with companies that invade the domestic market. READ MORE

  4. 3. Alternative Food Networks and Social Media in Marketing : A multiple case study exploring how Alternative Food Networks use social media in order to help small local food producers reach the market

    University essay from Umeå universitet/Företagsekonomi

    Author : Niklas Puranen; Markus Jansson; [2017]
    Keywords : Social media; marketing; Alternative Food Networks; segmentation; sales promotion;

    Abstract : The food provision system of today has been argued to be unsustainable with large scale production, price-pressure and outbreaks of diseases. Many consumers in the EU and Sweden are reacting to these issues and are becoming increasingly interested in finding local food alternatives that they consider to be safer and of higher quality. READ MORE

  5. 4. Is it vital to have corporate governance codes for Institutional Investors & Capital Markets? A case study of Rwanda.

    University essay from Avdelningen för företagsekonomi

    Author : Julian Mwika M.; [2012]
    Keywords : ;

    Abstract : There presently is very limited literature and empirical studies that look at the phenomenon and state of corporate governance in Rwanda. Most of the available literature on corporate governance in Africa mainly focuses on South Africa (King Report I, II & III), and not at the emerging economies in the rest of the continent. READ MORE