Essays about: "Promotional activities in tourism"

Found 3 essays containing the words Promotional activities in tourism.

  1. 1. Small and Medium-Sized Tourism Enterprises’ Response to COVID-19 : An Outlook of Business Resilience in Bali, Indonesia

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Marcus Nilsson; Gustaf Ljunggren; Tobias Stein; [2023]
    Keywords : tourism; business resilience; SMEs; Bali; organizational adaptation;

    Abstract : A majority of the businesses operating in the tourism industry are small and medium-sized enterprises (SMEs). This is especially true in small island destinations, where many SMEs often depend financially on tourism. This paper investigates what characteristics tourism SMEs that survived the COVID-19 pandemic in Bali have. READ MORE

  3. 2. Improving the awareness in Finland of Zambia's diverse tourism attractions

    University essay from Institutionen för ekonomi

    Author : Christopher Mulenga; Emmanuel Mukuka; [2007]
    Keywords : Tourism positioning; destination marketing; tourism impacts; tourism segmentation; Zambian tourism; Zambia;

    Abstract : Tourism is one of Zambia’s undeveloped economic sectors, which if developed and marketed globally would provide employment, foreign exchange and international recognition. The purpose of this study was to find out how Zambia National Tourist Board could improve the awareness in Finland of Zambia's diverse tourism attractions and how Zambia is positioned in Finland as a tourist destination in Southern Africa. READ MORE

  4. 3. The Use of Promotional Activities in the Tourism Industry : The Case of Bangladesh

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Hossain Md. Jakir; [2006]
    Keywords : Promotion; Promotion Tools; Tourism Industry; Bangladesh Tourism; Tourism Development; Tourism Products Services;

    Abstract : Abstract This thesis is an attempt to investigate how the use of promotional activities can help to develop the tourism industry by giving a special concentration to the case of Bangladesh. The investigation was conducted from both a theoretical and an empirical point of view. READ MORE