Essays about: "Provocative marketing"
Found 2 essays containing the words Provocative marketing.
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1. Effects of textual and visual information in social media on international students’ choice of study destination : A qualitative study on how forms of information in social media affect international students’ decision-making with regards to the choice of study destination
University essay from Stockholms universitet/MarknadsföringAbstract : Social media has become an important tool for communication and marketing, and proper use of visual and textual information is very influential in social media marketing. Research has gone a long way explaining how information content significantly influences decision-making, however, it still lacks the knowledge about how different forms of information (such as textual, visual and audio-visual) in social media affects decision-making. READ MORE
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2. PROVOCATIVE MARKETING : A study in how provocative marketing from profit-seeking companies is perceived by users’ in a social media context
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The everlasting noise in today's marketing landscape has given rise to provocative marketing, which has become a frequently applied technique by marketers in an attempt to attract individuals’ attention. Provocative marketing can be defined as a deliberate appeal within the content of a marketing message, expected to shock its audience, since it is signified with values, norms or taboos that are not generally challenged in marketing because of its equivocalness and distinctiveness. READ MORE