Essays about: "Public relations and tourism"
Found 5 essays containing the words Public relations and tourism.
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1. Tourism gentrification in smaller destinations in Central and Eastern Europe
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : In recent years, low-cost flights to smaller cities in Central and Eastern Europe grew fast. This growth offered tourists new possibilities to explore new, lesser-known destinations at a low price. READ MORE
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2. Cultural Heritage & Brand Communication - Case Study Sofiero Castle & Castle Park
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : This study examines the effect of different organizational aspects on the internal brand communication of an organization in the context of cultural heritages. As cultural tourism is growing and becoming more competitive, this particular tourism branch has to be introduced to internal brand communication to provide a good base for branding. READ MORE
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3. Coordination of tourism in the Swedish national parks : a case study of Kosterhavet National Park
University essay from SLU/Dept. of Urban and Rural DevelopmentAbstract : Stakeholders involved in Swedish nature conservation and the tourism industry have noticed difficulties in the coordination of activities between private tourist actors and public conservation authorities in national parks. This research demonstrates and explains a collaboration problem that occurred in a pilot project in Kosterhavet National Park in 2015. READ MORE
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4. Host Communities and the Refugee Crisis A Case Study of Kos Island, Greece
University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)Abstract : During an extraordinary political current event, how does a host community’s reputation change, and how does the media attempt to influence public opinion towards, or away from, such a destination? What is the host community’s perception of and response to these representations? This topical study explores the effects of the media on a refugee host community, through the conceptualization of the host and the discourse of hospitality. Significant to this study is the framing of tourism as a cultural exchange and expression, how hosts and guests view the realm of “place” and boundaries, and the volatility of the tourism industry with regards to communication mediums, socioeconomic and current events. READ MORE
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5. A descriptive research on the promotional tools used in the tourism industry : Case study on Ving
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Background Promotional techniques are used to make prospective customers aware of products, to whet their appetites, and stimulate demand; they also provide information to help customers decide. In the promotional process the selection and the use of the tools is crucial. Nowadays the tourism industry is extremely challenging. READ MORE
